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Store Owners, Managers & Front Line Team Members
Retail Insights® 2018 Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales
U.S. Store Type No. of Units
(2017)
Net Natural Sales
(2017)
% of Natural Volume
(2017)
Change in Sales
(vs 2016)
Change in Sales (%)
(vs 2016)
Store Count
(vs 2016)
Store Count (%)
(vs 2016)
Club Stores (Costco, Sam's Club, BJ's) 1,329 $4,807,076,220 6.08% $221,132,095 4.8% -25 -1.85%
Compact Grocers (Natural Grocers by VC, Trader Joe's) 637 $11,400,353,821 14.42% $336,318,269 3.0% 29 4.77%
Independent Retailers and Coops 6,561 $11,481,220,828 14.52% $458,163,399 4.2% -13 -0.20%
Mass Merchandisers (Walmart, Target) 6,580 $5,107,757,744 6.46% $216,070,182 4.4% 139 2.16%
Pharmacy Chains and Independent Pharmacies ** 59,933 $3,841,256,807 4.86% -$6,230,803 -0.2% -201 -0.33%
Conventional Supermarkets (Kroger, Wegmans, Albertsons) 37,886 $15,459,684,109 19.55% $1,770,545,409 12.9% 18 0.05%
Supernaturals (Whole Foods, Sprouts, Earthfare) 1,049 $23,522,139,417 29.75% $1,524,147,901 6.9% 97 10.19%
Vitamin Chains (GNC, Vitamin Shoppe, Vitamin World) 5,534 $3,441,692,338 4.35% -$665,887,841 -16.2% -319 -5.45%
TOTALS * 111,939 $79,061,181,285 100% $3,854,258,610 5.1% -275 -0.25%
Natural & Organic -vs- All Channels Natural (%) of
All Food Stores
Sales
All Food Stores
Avg. Annual Net
Sales
(per Sq. Ft.)
Total Natural
Sq. Ft.
Natural Sq. Ft.
of
All Food Stores
Natural Sq. Ft.
per
Retail Store
Natural Sales
per
Retail Store
TOTALS & AVERAGES 12.2% $647,876,035,000 $582 135,870,434 4.32% 1,214 $706,288

NOTES & ANALYSIS

* Total units adjusted for 7,570 conventional supermarkets not carrying natural organic products.
** Includes 1,674 CVS drugstores inside Target and 2,505 Rite Aid drugstores with GNC Livewell sets.
All square footage amounts refer to gross lease area.