As of 2016, natural organic products reached $72.42 billion, or 11.39% of all U.S. food store sales. Supernatural retailers including Whole Foods Market, Sprouts Farmers Market and others maintained a leading 28.78% natural organic market share, but conventional supermarkets such as Kroger, Publix, and Wegmans gained the most, adding $3.7 billion to reach a second-place 18.14% market share.
Compact grocers (stores < or = 20,000 sq. ft.) such as Trader Joe’s and Natural Grocers by Vitamin Cottage, registered third with 14.79% market share, followed by independent natural products retailers at 14.65% market share. Faster-growing club stores such as Costco and mass merchandisers including Target and Walmart added more than $2 billion in natural organic sales for combined market share of 12.89%.
For more information, please view the video presentation above, “38th Annual Whole Foods Retailer Survey”, or contact Retail Insights directly at 1.802.254.8600
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